Portfolio

614.446.7652

drew@heidrunholdings.com

Copywriting

SOFTWARE DEVELOPMENT

Copy of JetRuby Code Audit Presentation.pdf

JetRuby

A lead generation piece for JetRuby to persuade B2B prospects to signup for a free code audit. 

Copy of JetRuby Marketplace Expertise (2) - Copy.pdf

JetRuby

Marketing collateral for JetRuby that highlights some use cases for their turnkey marketplace software solution, Oz.Markt. 


BONUS. Developer Evaluation Matrix & Comparison Template - Developer Evaluation Matrix.pdf

JetRuby

This is a developer interview grading matrix created as a lead generator for JetRuby. B2B prospects were encouraged to use it as an interview guide for software developers and interview grading matrix.

Algebraisk

The Home page for Algebraisk.com.

Algebraisk

The Technical Details page for Algebraisk.com

BLOCKCHAIN

"Arvin is highly proactive and takes the initiative. We had no marketing plan or analysis to speak of. He made something out of nothing with no direction from us." Emily Landon CEO/Founder Land on Top | The Crypto Recruiters 

TCR One Sheet.pdf

The Crypto Recruiters

A one-sheet created for The Crypto Recruiters to have at their tables at blockchain conventions.


Mining_Fintech_dApps_Devs_grow_the_Blockstack_eco.pdf

Blockstack Foundation

An article written for The Blockstack Foundation about their dAPP mining program to incentivize application developers creating new distributed applications for their ecosystem. 

EMAIL

SOFTWARE DEVELOPMENT

😱Do you need to build an App_ Well, there is a problem!.pdf

JetRuby

JetRuby Marketing Email.

NON-PROFIT

CRC October Newsletter.pdf

The Clintonville Community Resource Center

CCRC volunteer recruitment and donation email.

CRC Holiday Volunteering Opportunities 20182.pdf

The Clintonville Community Resource Center

CCRC volunteer recruitment and donation email.

SOCIAL MEDIA

The Drama Foundry

Inspirational Facebook post for The Drama Foundry arts non-profit.

The 5th Layer was an attempt at mixing sci-fi literature with NFT art on the Solana network. There were not many other projects like it.

Ultimately, the founders decided to not mint. This was partially due to my consulting with them. An estimate of what their budget, tasks, and efforts was provided. They decided not to continue. 

Sometimes success is deciding not to do something. My goal when working with a client is to provide the information that is in their best interest regardless of the outcome for myself.

The 5th Layer

Meme created for a Solana NFT project called The 5th Layer. The face "tattoo" is the The 5th Layer logo.

The 5th Layer

Meme created for a Solana NFT project called The 5th Layer. 

The 5th Layer

Meme created for a Solana NFT project called The 5th Layer. 


CONTENT MARKETING

BLOCKCHAIN

Copy of copy HowToNailAnInterview Guide part 2.pdf

The Crypto Recruiters

A lead generator created for the blockchain recruitment firm The Crypto Recruiters that they used to grow their email list.

The Best Crypto Exchanges of 2018 - tokenspace.pdf

FiveZero

 A guide on cryptocurrency exchanges written for one of FiveZero's web properties called Tokenspace.com (no longer active). This covered all the major crypto exchanges at the time. Some of them are actually still in business ;D 

AUTOMOTIVE

Colorado Smog Check / Emissions Test.pdf

FiveZero: emissions.org

This is a sample of the 65,000 words of optimized content written for an automotive emissions reference website (no longer active).

Arizona Emissions (2).pdf

FiveZero:emissions.org

Another sample of the 65000 words of optimized content written for an automotive emissions testing reference website. The highlighted words are the medium-tale phrase targeted for this page.  There were several different phrases picked for the different site pages. These phrases were chosen based on the SEO analysis of high traffic and low competition.

PR/Corporate Communications

AUTOMOTIVE

HRA Duo Achieves B-Spec Racing Title with Honda Fit.pdf

Honda R&D North America

An article written for Honda R&D North America about their B-Spec rally racing team and how the team prepared for their racing season with their car - a souped up Honda Fit.


Leading a Global Development - The 2016 Civic Team.pdf

Honda R&D North America

An interview with the Lead Project Engineer for the 2016 Honda Civic and the project team's global design and manufacturing efforts. The Civic is Honda's "bread and butter" car model that generates a large portion of the company's revenue. 

Guiding the Future of HRA - O Research.pdf

Honda R&D North America

An interview with the Chief Research Executive for Honda R&D NA and his team. These folks are responsible for creating all the new products that Honda R&D NA manufactures.

Behind the Scenes of the NSX Development.pdf

Honda R&D North America

An interview with the Lead Project Engineer for Honda's super car the NSX.

M4 - Passionate Powersports Development.pdf

Honda R&D North America

An article co-written with one of the members of Honda's PR team about Honda's power sports development team.

JOURNALISM

BLOCKCHAIN

BUSINESS

The Daily Reporter - Local Company.pdf

The Daily Reporter

An article about a local defense company in Columbus, Ohio that was slated to receive some contracts through the Pentagon. 

The Daily Reporter - Huntington Exec.pdf

The Daily Reporter

An interview with the CEO of Huntington Bank about his new fintech venture called E-Venture.

MUSIC

the Good the Bad and the Commerically Viable.pdf

The Columbus Alive

A review of a local radio station's battle of the bands. The whole thing was a very biased marketing gimmick where the station pitted a half dozen regional acts against the station's band that they were grooming for a recording contract. 

Dialogue Mag - FRINGE Article Mark Gunderson.pdf

Dialogue Magazine

Here is a feature article about Mark Gunderson and Gary Xaoui, Columbus, Ohio, musicians and performance artists who gained national attention for sampling NBC Nightly News and using it to make electronic music. 

Testing Tycho Brahes Fate with the Solar System Navigators and Ndugu Chancler.pdf

The Columbus Alive

A review about a new performance space and live performance of Jazz/Funk great Leon (Ndugu) Chancellor.

The Whistleman.pdf

The Columbus Alive

An article about Columbus native and Jazz pioneer Rahsaan Roland Kirk. 

Jordans Holy Trinity.pdf

The Columbus Alive

A review about a Wynton Marsalis protege on tour and playing with some of Columbus's local musicians.

The Avant Collective.pdf

The Columbus Alive

An piece about one of Columbus's local avant garde jazz ensembles - The Avant Collective.

Creative

Yummy Goodness Series Bible Excerpt - The Gweros and Homo Sapian species

Yummy Goodness

An excerpt from a science fiction, dark comedy TV series bible being adapted into a graphic novel. 

Sample of Backstory Development - Excerpt of The Estate of Bodo Greenfields RPG Module

The Estate of Bodo Greenfield

Here is an excerpt from the History section of a D&D adventure module.

Copy of Artist Personae.pdf

Theater Vault Blog

A guest post for a regional, mid-western theater blog on the starting of my arts non-profit for dramatic writers, The Drama Foundry.  The topic was on answering the question, "What makes a good writer's group?" 

Excerpt from La Fouldre.pdf

Excerpt from the Short Film: La Fouldre

Here is an excerpt from a short film script written called, La Fouldre (The Lightening). The dialogue is written in a dialect.

Tech Writing and Editing

"Arvin was able to help keep me on task and push me to get the paper finished. He also got me to think about how my writing (and the examples in the paper) might look to the reader so that I could author a paper that was easier to understand for new users. Not to mention he's a great listener and great for bouncing ideas off of." Marc Pestana - Founder of Algebraisk 


White_Paper_Distributed_2021_13-1.pdf

Algebraisk

A developmental editing and proofreading example of a software startup white paper. The paper introduces a new query language called Algebraic Query Language, or AQL. 


Item Data Property - Tech Writing Sample2.pdf

Data Dynamics, LTD

An SDK library entry for a software development application.

Walkthrough - Adding Tools and Runtime - Tech Writing Sample2.pdf

Data Dynamics, LTD

A walkthrough on adding tools at runtime for one of Data Dynamics's applications.

GTI+ Support 2.pdf

Data Dynamics, LTD

Here is an explanation on how to add GDI+ support using one of Data Dynamics's development applications.  

Dragging Fields and Shelves - Tech Writing Sample_REVISED.pdf

Data Dynamics, LTD

An overview of the main interface and its artifacts for one of Data Dynamics's data analytics development applications.