Portfolio
614.446.7652
drew@heidrunholdings.com
Copywriting
SOFTWARE DEVELOPMENT
Copy of JetRuby Code Audit Presentation.pdfJetRuby
A lead generation piece for JetRuby to persuade B2B prospects to signup for a free code audit.
Copy of JetRuby Marketplace Expertise (2) - Copy.pdfJetRuby
Marketing collateral for JetRuby that highlights some use cases for their turnkey marketplace software solution, Oz.Markt.
BONUS. Developer Evaluation Matrix & Comparison Template - Developer Evaluation Matrix.pdfJetRuby
This is a developer interview grading matrix created as a lead generator for JetRuby. B2B prospects were encouraged to use it as an interview guide for software developers and interview grading matrix.
Algebraisk
The Home page for Algebraisk.com.
Algebraisk
The Technical Details page for Algebraisk.com
BLOCKCHAIN
"Arvin is highly proactive and takes the initiative. We had no marketing plan or analysis to speak of. He made something out of nothing with no direction from us." Emily Landon CEO/Founder Land on Top | The Crypto Recruiters
TCR One Sheet.pdfThe Crypto Recruiters
A one-sheet created for The Crypto Recruiters to have at their tables at blockchain conventions.
Mining_Fintech_dApps_Devs_grow_the_Blockstack_eco.pdfBlockstack Foundation
An article written for The Blockstack Foundation about their dAPP mining program to incentivize application developers creating new distributed applications for their ecosystem.
EMAIL
SOFTWARE DEVELOPMENT
😱Do you need to build an App_ Well, there is a problem!.pdfJetRuby
JetRuby Marketing Email.
NON-PROFIT
CRC October Newsletter.pdfThe Clintonville Community Resource Center
CCRC volunteer recruitment and donation email.
CRC Holiday Volunteering Opportunities 20182.pdfThe Clintonville Community Resource Center
CCRC volunteer recruitment and donation email.
SOCIAL MEDIA
The Drama Foundry
Inspirational Facebook post for The Drama Foundry arts non-profit.
The 5th Layer was an attempt at mixing sci-fi literature with NFT art on the Solana network. There were not many other projects like it.
Ultimately, the founders decided to not mint. This was partially due to my consulting with them. An estimate of what their budget, tasks, and efforts was provided. They decided not to continue.
Sometimes success is deciding not to do something. My goal when working with a client is to provide the information that is in their best interest regardless of the outcome for myself.
The 5th Layer
Meme created for a Solana NFT project called The 5th Layer. The face "tattoo" is the The 5th Layer logo.
The 5th Layer
Meme created for a Solana NFT project called The 5th Layer.
The 5th Layer
Meme created for a Solana NFT project called The 5th Layer.
CONTENT MARKETING
BLOCKCHAIN
Copy of copy HowToNailAnInterview Guide part 2.pdfThe Crypto Recruiters
A lead generator created for the blockchain recruitment firm The Crypto Recruiters that they used to grow their email list.
The Best Crypto Exchanges of 2018 - tokenspace.pdfFiveZero
A guide on cryptocurrency exchanges written for one of FiveZero's web properties called Tokenspace.com (no longer active). This covered all the major crypto exchanges at the time. Some of them are actually still in business ;D
AUTOMOTIVE
Colorado Smog Check / Emissions Test.pdfFiveZero: emissions.org
This is a sample of the 65,000 words of optimized content written for an automotive emissions reference website (no longer active).
Arizona Emissions (2).pdfFiveZero:emissions.org
Another sample of the 65000 words of optimized content written for an automotive emissions testing reference website. The highlighted words are the medium-tale phrase targeted for this page. There were several different phrases picked for the different site pages. These phrases were chosen based on the SEO analysis of high traffic and low competition.
PR/Corporate Communications
AUTOMOTIVE
HRA Duo Achieves B-Spec Racing Title with Honda Fit.pdfHonda R&D North America
An article written for Honda R&D North America about their B-Spec rally racing team and how the team prepared for their racing season with their car - a souped up Honda Fit.
Leading a Global Development - The 2016 Civic Team.pdfHonda R&D North America
An interview with the Lead Project Engineer for the 2016 Honda Civic and the project team's global design and manufacturing efforts. The Civic is Honda's "bread and butter" car model that generates a large portion of the company's revenue.
Guiding the Future of HRA - O Research.pdfHonda R&D North America
An interview with the Chief Research Executive for Honda R&D NA and his team. These folks are responsible for creating all the new products that Honda R&D NA manufactures.
Behind the Scenes of the NSX Development.pdfHonda R&D North America
An interview with the Lead Project Engineer for Honda's super car the NSX.
M4 - Passionate Powersports Development.pdfHonda R&D North America
An article co-written with one of the members of Honda's PR team about Honda's power sports development team.
JOURNALISM
BLOCKCHAIN
Cointelegraph
Cointelegraph
Cointelegraph
Cointelegraph
BUSINESS
The Daily Reporter - Local Company.pdfThe Daily Reporter
An article about a local defense company in Columbus, Ohio that was slated to receive some contracts through the Pentagon.
The Daily Reporter - Huntington Exec.pdfThe Daily Reporter
An interview with the CEO of Huntington Bank about his new fintech venture called E-Venture.
MUSIC
the Good the Bad and the Commerically Viable.pdfThe Columbus Alive
A review of a local radio station's battle of the bands. The whole thing was a very biased marketing gimmick where the station pitted a half dozen regional acts against the station's band that they were grooming for a recording contract.
Dialogue Mag - FRINGE Article Mark Gunderson.pdfDialogue Magazine
Here is a feature article about Mark Gunderson and Gary Xaoui, Columbus, Ohio, musicians and performance artists who gained national attention for sampling NBC Nightly News and using it to make electronic music.
Testing Tycho Brahes Fate with the Solar System Navigators and Ndugu Chancler.pdfThe Columbus Alive
A review about a new performance space and live performance of Jazz/Funk great Leon (Ndugu) Chancellor.
The Whistleman.pdfThe Columbus Alive
An article about Columbus native and Jazz pioneer Rahsaan Roland Kirk.
Jordans Holy Trinity.pdfThe Columbus Alive
A review about a Wynton Marsalis protege on tour and playing with some of Columbus's local musicians.
The Avant Collective.pdfThe Columbus Alive
An piece about one of Columbus's local avant garde jazz ensembles - The Avant Collective.
Creative
Copy of Artist Personae.pdfTheater Vault Blog
A guest post for a regional, mid-western theater blog on the starting of my arts non-profit for dramatic writers, The Drama Foundry. The topic was on answering the question, "What makes a good writer's group?"
Excerpt from La Fouldre.pdfExcerpt from the Short Film: La Fouldre
Here is an excerpt from a short film script written called, La Fouldre (The Lightening). The dialogue is written in a dialect.
Tech Writing and Editing
"Arvin was able to help keep me on task and push me to get the paper finished. He also got me to think about how my writing (and the examples in the paper) might look to the reader so that I could author a paper that was easier to understand for new users. Not to mention he's a great listener and great for bouncing ideas off of." Marc Pestana - Founder of Algebraisk
White_Paper_Distributed_2021_13-1.pdfAlgebraisk
A developmental editing and proofreading example of a software startup white paper. The paper introduces a new query language called Algebraic Query Language, or AQL.
Item Data Property - Tech Writing Sample2.pdfData Dynamics, LTD
An SDK library entry for a software development application.
Walkthrough - Adding Tools and Runtime - Tech Writing Sample2.pdfData Dynamics, LTD
A walkthrough on adding tools at runtime for one of Data Dynamics's applications.
GTI+ Support 2.pdfData Dynamics, LTD
Here is an explanation on how to add GDI+ support using one of Data Dynamics's development applications.
Dragging Fields and Shelves - Tech Writing Sample_REVISED.pdfData Dynamics, LTD
An overview of the main interface and its artifacts for one of Data Dynamics's data analytics development applications.